Simone Lamers Simone Lamers

The Netherlands, Rotterdam GoedBegin Illustraties

About me

As freelance illustrator for print and digital work my subjects are mainly food related with a preference for fresh produce, gardener's harvest and seasonal products. My work is suitable for food menu design, cookbooks, editorial work for (food) magazines, wall decoration, pattern design, logo development, wedding dinner cards and more. The medium I use is traditional watercolour. Finishing touches are done with pen and white acrylic paint. My work is always digitalised and at times combined with digital design. Food is always an important part of my world. I have a degree in Food Technology and worked in the start-up world doing research, realising sustainable new food products. I am a foodie at heart and a content home cook. My home currently is in Rotterdam. Here I spend time on yoga, cooking, gardening and realising an essentialist lifestyle. Questions? Do not hesitate to mail or call!

genre : Newspaper & Magazine, Printed Media, Book
technique : Digital-Vector, Pen & Ink, Watercolor

Find me on social media

Season’s Vegetable Greeting Birthday Calendar
De Season’s Vegetable Greetings Birthday Calendar is a product with a message, The calendar inspired to celebrate all that we already have with no need to look more. We have so many possibilities for delicious dinners made with local, seasonal vegetables and so many reasons to celebrate life; starting with the birthdays of all your loved ones on the calendar :).
Pumpkin poster, vintage style
This ‘pumkin’ is a collaged poster in vintage style combinig several elements of digitalized watercolour work.
Pea pods after blossoming
These pea pods are a work done in watercolour on 30x40 cm. They are part of the local, seasonal vegetable theme.
Celebration menu, local vegetables
Invitation and menu card for a dinner party. The dishes are vegetarian, creative and playful. This style, as well as the vegetables used in the dishes are used for the graphic design of the menu.
Summer restaurant menu, Artichoke
A menu card for the summer menu of a restaurant in which artichoke is the key element of the dishes. The colours and style are luxurious and calm without being plain. Watercolour as medium contributes to a natural and soft association.


On my Etsy webshop under the name GoedBegin you will find printables van groenten in a variety of sizes and the Season's Vegetable Greetings birthday calendar. A calendar that shows us per season which vegetables are locally harvested and who's birthday's we get to celebrate. A project done as a food sustainability campaign; eat local, eat seasonal.